How T-Mobile and Amazon could BOOM!


I’m a fan of how T-Mobile sets a different trend for the cellular market (Such as no contracts, freedom of music, great prices) and I see ways they could expand even further.

I’m a fan of how Amazon makes online shopping convenient, more pleasant than traveling to Walmart, and keeps things fresh with ideas (Such as Alexa and Prime Shipping)

But what I’d like to see, is these two major companies combine their power and technology to create the ultimate helper device.

I introduce..

Amazon Tap with T-Mobile!

How T-Mobile and Amazon could BOOM! 1The point of the Amazon tap is to be your “One-Click” personal assistant, but it lacks one thing.

Ability to listen everywhere

You can only talk and really communicate with the Amazon Tap when you’re inside Wi-Fi. This is a huge hurdle and problem! The point of the device is to be mobile, and take commands from anywhere as shown in their pilot video. Here is a quote from the Amazon product page for the Amazon tap

Discover and enjoy music, all in one place. Just tap the microphone button and ask for a song, artist, or genre. Stream directly over Wi-Fi from Prime Music, Spotify, Pandora TuneIn, iHeartRadio, and more.

Do you see the problem and opportunity with this? No?

I want to refresh your memory then of what T-Mobile currently offers, Music Freedom.

What if, T-Mobile gave Amazon to opportunity to pay an extremely low rate for bandwidth for the Tap device for all the Prime customers, so that we can use the Tap device anywhere we want, anytime we want, without any charges? That’s right! If T-Mobile was to offer to sell Amazon a Wholesale rate of bandwidth to encourage Prime members to use the Tap device without the strings of WiFi; can you imagine the hook that would be for customers?!

This wouldn’t be deceitful or difficult at all!

All requests already flow through the domain when you speak to Alexa. So all T-Mobile would need to do is offer the streaming for free with that device, and perhaps also offer Amazon the chance to pay for customers small bandwidth so we can use it everywhere, without any payments or fees! We are paying Amazon Prime membership yearly after all, so that would help cover bandwidth costs.

I see this as a huge opportunity for both companies to innovate and change how we look at devices.

To truly be “Mobile” again with our devices.